Corporate Social Investment

TURN THE TIDE ON POVERTY by INVESTING IN OUR YOUTH WITH YOUR COMPANY’S CSI,WORKSKILL BUDGET Or EMPLOYMENT TAX INCENTIVE!

SOCIAL and EMOTIONAL, ENTREPRENEURIAL and LIFE SKILLS TRAINING FOR 1 000 STUDENTS ON THE EAST RAND BY THE END OF 2017.

Challenging young unemployed youth to search from within and find their own true worth, discovering their own dreams and goals. Equipping them with the tools needed to become successful within their own right.

At CDK our training methods make use of these four recommended practices that form the acronym SAFE, (for Sequenced, Active, Focused, and Explicit). This involves instruction in processing, integrating, and selectively applying social and emotional sills in developmentally, contextually, and culturally appropriate ways. The very first characteristic we look at in all our training modules, after assessing the emotional aspect of the student is Understanding the Thinking Map.

A key challenge for schools / corporations, and or institutions at this time, involves serving culturally diverse students / workers with diverse abilities and motivations for learning. Unfortunately a lot of people lack social – emotional competencies, and this lack of connection negatively affects their academic performance, behaviour and health.  Emotions can aid or obstruct academic engagement, work ethic, commitment and ultimate success.

Our training approach is based on Liberal Arts / SEL (Social and Emotional Learning) concepts, and our success is most evident in learners(that just completed matric) we train for Comair Ltd since 2005.

Statistically, townships have the highest crime rate in most urban areas, rendering the youth in townships despondent, hopeless, and above all, desperate. There are obvious signs that our young people lack the skills and capacity to take on the challenges posed by the globalization of the economic and corporate sector. The lack of response from the social-economic sector, adds further frustration to their daunting task of trying to become part of the mainstream economy.

This problem has become an unpleasant part of our society, and it invariably manifests itself through the daily social decay we experience in our townships. Unless companies with the necessary resources, takes ownership, the astronomical void between the haves and the have-nots left by illiteracy, poverty, lack of self-confidence, and joblessness amongst our youth, will lead to utter anarchy. CDK’s business owners accept and appreciate that they have an exceptional opportunity to contribute to the economic welfare of communities, specifically through creating opportunities for the youth.

Our value proposition is two-fold, firstly, we offer opportunities for economic growth, inter alia, recruitment and training, that leads to poverty reduction, and ultimately, the betterment of our communities and society at large. And secondly, we offer solutions to some of the challenges corporations face when having to deal with fulfilling their enterprise development requirements.

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